MAXHOSA AFRICA
MaXhosa Africa transcends fashion, weaving a vibrant tapestry of South African heritage and modern artistry. Inspired by Xhosa beadwork, its designs bridge the gap between ancient wisdom and contemporary flair. Key elements of the brand's identity include the iconic "X" motif, uniting digital precision with beaded artistry, a harmonious blend of classic and modern typefaces reflecting MaXhosa's commitment to past and present, and Xhosa-inspired colours whispering stories of culture. The birth of the diamond motif from the "X" symbolizes endless possibilities and MaXhosa's revolutionary spirit, redefining fashion through the rich tapestry of tradition and innovation.
BRAND DESIGN, VISUAL IDENTITY
YEAR: 2019
![MXS-Cover MXS-Cover](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Cover.png)
![MXS-Visual-identity MXS-Visual-identity](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Visual-identity.png)
![MXS-Stationery MXS-Stationery](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Stationery.png)
![MXS-Shopping-bag MXS-Shopping-bag](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Shopping-bag.png)
![MXS-Card MXS-Card](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Card.png)
![MXS-Tags MXS-Tags](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Tags.png)
![MXS-Hanger MXS-Hanger](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Hanger.png)
![MXS-Packaging MXS-Packaging](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Packaging.png)
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Selected Works
![](https://vukile-batyi.studio/wp-content/uploads/2024/01/NI-cover.png)
Nedgroup InvestmentsBrand Systems, Visual Identity
![](https://vukile-batyi.studio/wp-content/uploads/2024/01/LadumaxYoco-cover.png)
Yoco x Laduma NgxokoloDesign & Art Direction
![](https://vukile-batyi.studio/wp-content/uploads/2024/01/Ali_cover.png)
The Passion of Muhammad IIIllustration, Textile Design
![](https://vukile-batyi.studio/wp-content/uploads/2024/01/cover_1.png)
Botho, Motho, BathoEditorial Design
![](https://vukile-batyi.studio/wp-content/uploads/2024/01/mik-cover.png)
Music is King x F.A.M AcademyMerch Design
![](https://vukile-batyi.studio/wp-content/uploads/2024/01/MXS-Cover.png)
MaXhosa AfricaBrand Design, Visual Identity
![](https://vukile-batyi.studio/wp-content/uploads/2024/01/RYC-cover.png)
Adidas Runners — RYCDesign & Art Direction
![](https://vukile-batyi.studio/wp-content/uploads/2024/01/Elle-Deco-trophy-1.png)
Elle Deco MagazineTrophy Design