MaXhosa Africa transcends fashion, weaving a vibrant tapestry of South African heritage and modern artistry. Inspired by Xhosa beadwork, its designs bridge the gap between ancient wisdom and contemporary flair. Key elements of the brand's identity include the iconic "X" motif, uniting digital precision with beaded artistry, a harmonious blend of classic and modern typefaces reflecting MaXhosa's commitment to past and present, and Xhosa-inspired colours whispering stories of culture. The birth of the diamond motif from the "X" symbolizes endless possibilities and MaXhosa's revolutionary spirit, redefining fashion through the rich tapestry of tradition and innovation.
© VUKILE BATYI STUDIO 2024
Selected Works
Nedgroup InvestmentsBrand Systems, Visual Identity
Yoco x Laduma NgxokoloDesign & Art Direction
The Passion of Muhammad IIIllustration, Textile Design
Botho, Motho, BathoEditorial Design
Music is King x F.A.M AcademyMerch Design
MaXhosa AfricaBrand Design, Visual Identity
Adidas Runners — RYCDesign & Art Direction
Elle Deco MagazineTrophy Design