ADIDAS RUNNERS — RYC

Vision: To build a vibrant, inclusive running community in South Africa that inspires people of all levels and backgrounds to run more, connect deeper, and experience the transformative power of running. Why it matters: Address the need for running communities. Promote inclusivity and diversity. Boost engagement and motivation. Nurture future running leaders. Showcase South Africa's unique running routes and landscapes. Strengthen the Adidas brand in South Africa.

DESIGN & ART DIRECTION
CREDITS: ANDPEOPLE
YEAR: 2016
 

© VUKILE BATYI STUDIO 2024