ADIDAS RUNNERS — RYC

Vision: To build a vibrant, inclusive running community in South Africa that inspires people of all levels and backgrounds to run more, connect deeper, and experience the transformative power of running. Why it matters: Address the need for running communities. Promote inclusivity and diversity. Boost engagement and motivation. Nurture future running leaders. Showcase South Africa's unique running routes and landscapes. Strengthen the Adidas brand in South Africa.

DESIGN & ART DIRECTION
CREDITS: ANDPEOPLE
YEAR: 2016
 
wheatpaste-posters
back-tshirt
RYC-T-Shirt-1
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Finish-line

© VUKILE BATYI STUDIO 2025

Selected Works
Nedgroup InvestmentsBrand Systems, Visual Identity
Yoco x Laduma NgxokoloDesign & Art Direction
The Passion of Muhammad IIIllustration, Textile Design
Botho, Motho, BathoEditorial Design
Music is King x F.A.M AcademyMerch Design
MaXhosa AfricaBrand Design, Visual Identity
Adidas Runners — RYCDesign & Art Direction
Elle Deco MagazineTrophy Design