Elle-Deco-trophy-1

In 2015 Elle Deco introduced their new talent search entitled Solve Deco. They challenged young designers to come up with modern deco and product ideas that could be potentially mass-produced and made for sale. My intent with the trophy was to create something motivational, and a bit different from traditional awards with tall stands and cups. The final design of the trophy is a simple typographic solution, with the word "DECO" cut horizontally in half and the other half reflected by the shiny surface, creating a three-dimensional illusion that lets your eye complete the name.

Elle-Deco-trophy-2
©Vukile Batyi Studio 2020